I cracked the secret to getting Rare Beauty True to Myself foundation to Germany

My first look at the Rare Beauty True to Myself hype

I honestly thought my makeup bag was full, but then April 2, 2026, happened. Selena Gomez released the Rare Beauty True to Myself Natural Matte Longwear Foundation, and I knew I had to have it immediately. I’ve been keeping a close eye on us trends, and this 3-in-1 formula is exactly what I need for a weightless, skin-like finish that actually stays put during a long day in Berlin.

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This foundation is specifically formulated for oily and combination skin, acting as a primer, cover, and setter all at once. While it is currently going viral in humid climates like Singapore, I found it works wonders for my complexion too. The problem? It is not yet widely available in German retail stores, and I am far too impatient to wait months for a local release.

Why I am importing from the US right now

I decided to take matters into my own hands. My secret to getting my hands on US-exclusive launches is using a freight forwarder. By doing this, I can shop like a US resident and have my packages sent to a secure facility before they make their way to Germany. We often see the best deals and the earliest releases in the American market, so having a US address is a massive advantage for any beauty enthusiast.

I used a shipping calculator to see if the cost of bringing it over from the States would be worth it. Even with the delivery fees, being the first among my friends to own this foundation was a price I was willing to pay. Plus, when I bundle it with other US-only skincare, the cost per item drops significantly.

Logistics breakdown for my German friends

If you are planning to follow my lead, you need to know what you are getting into regarding the physical package. Beauty products are generally easy to ship, but I always check the weight to avoid surprises.

Shipping Estimates

I calculated these based on a single bottle of the Rare Beauty True to Myself foundation. If you decide to stock up on multiple shades, your package weight will obviously increase.

My step-by-step guide to the checkout process

Getting this done was surprisingly simple. I followed a step-by-step guide provided by the forwarding service, and it was quite intuitive. First, I signed up for a tax-free US address. Then, I headed to the US Rare Beauty website and used that address as my shipping destination.

Once the foundation arrived at the warehouse, I was notified and could choose my preferred carrier. I always compare international shipping rates before I click pay, as some carriers are faster while others are more budget-friendly. For my package to Germany, I usually prefer a balance of speed and reliability.

My experience with German customs and import tax

We all know that the German customs office (Zoll) is quite efficient. When I bring products into the country, I prepare for the import tax (Einfuhrumsatzsteuer), which is typically 19%. I found that if my total order—including the 2026 Rare Beauty foundation and any other goodies—stays under the 150 EUR threshold, I don't have to worry about additional customs duties, just the VAT.

Using package forwarding is my preferred method because it gives me control over the documentation. I can ensure everything is declared correctly so my foundation doesn't get stuck in a warehouse in Frankfurt for weeks. If you are tired of waiting for the latest 2026 beauty trends to slowly trickle into Europe, I highly recommend trying this route. It changed the way I shop for makeup, and I don't think I can ever go back to waiting for local launches again.