The 2026 Jiggly Cheesecake Craze: Why Everyone is Obsessed
As we move through 2026, the obsession with the 'Viral Japanese Cheesecake' has only grown. Known for its signature wobble, airy texture, and melt-in-your-mouth consistency, this dessert has taken social media by storm. While a few specialty shops have opened in major UK cities like London and Manchester, the prices are often astronomical compared to what you find in the United States. In the US, brands like Uncle Tetsu and various artisanal bakeries available on platforms like Goldbelly have perfected the art of the jiggly cake at a much more accessible price point.
The Money-Saving Hack: Why Buy from US Stores?
For savvy shoppers in the United Kingdom, the secret to enjoying these viral treats without breaking the bank lies in the US market. Not only is the variety of flavors—from matcha and chocolate to seasonal ube—much wider in the US, but the base prices are significantly lower. Furthermore, by using a reliable package forwarder like comGateway, you can take advantage of a sales-tax-free US shipping address in Oregon. This immediately saves you up to 10% on the purchase price compared to shipping to other US states.
How to Handle Shipping to the UK
Shipping food items internationally requires a bit of strategy. Many of the most popular viral Japanese cheesecake brands now offer 'DIY Kits' or vacuum-sealed, shelf-stable versions designed for long-distance travel. To ensure your cravings don't cost more than the cake itself, you should always estimate shipping cost before you check out. This helps you decide whether to buy in bulk or consolidate your cheesecake kits with other US fashion or tech hauls to save on the 'first pound' shipping rate.
Step-by-Step: Ordering Your Cheesecake from the US
If you are new to international shopping, the process is simpler than you might think. Here is a quick step-by-step guide to getting started:
- Sign Up: Get your free US address from comGateway.
- Shop: Visit US retailers or bakery marketplaces.
- Checkout: Use your Oregon address as the delivery destination.
- Ship: Once it arrives at the warehouse, notify the team to ship it to your UK doorstep.
Sometimes, US bakeries may not accept international credit cards. In these instances, you can use the BuyForMe service. This assisted purchase option allows the forwarder to buy the item on your behalf, ensuring you don't miss out on limited-edition viral drops.
Important Considerations for UK Residents
Before you fill your cart with every cheesecake variant available, it is crucial to understand the import regulations for the United Kingdom. Since 2026 regulations focus heavily on food safety, you must ensure the items you are buying are permitted. Check our guide on prohibited items to confirm that the specific food products or ingredients are allowed for import into the UK. Generally, dry mixes and commercially packaged, processed cakes are safe, but fresh dairy items are often restricted.
Navigating UK VAT and Customs
To keep your purchase a 'money saver,' keep the total value of your goods (excluding shipping) under £135 to avoid additional UK Customs Duty. However, remember that 20% VAT is usually applicable. Even with these costs, importing the viral kits or specialized US versions often remains cheaper than buying from high-end UK importers who bake in small, expensive batches.
Final Thoughts
The viral Japanese cheesecake trend isn't going anywhere in 2026. By shopping smart, using a US tax-free address, and consolidating your shipments, you can enjoy the world's fluffiest dessert at a fraction of the local UK price. Ready to start your sweet journey? Head over to your favorite US bakery site and let the jiggling begin!
