Hong Kong shoppers face extreme markups on Summer Fridays Iced Coffee Lip Balm

The Scarcity Crisis in Hong Kong

I have spent weeks monitoring local beauty counters in Tsim Sha Tsui and Causeway Bay, only to find empty shelves where the Summer Fridays Lip Butter Balm (Iced Coffee) should be. As we move through February 2026, the obsession with this specific shade has reached a breaking point. While other shades like Vanilla or Cherry occasionally reappear, the Iced Coffee variant remains a ghost in the Middle East and Asian markets. This lack of supply has created a predatory secondary market where prices are being inflated to nearly three times their original value.

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More about shipping to Hong Kong

Why the Iced Coffee Shade Dominates 2026 Trends

My social media feed is currently dominated by the "latte makeup" aesthetic, which has evolved into a more sophisticated coffee-core trend this year. The Summer Fridays Lip Butter Balm in Iced Coffee offers that perfect sheer, cool-toned cocoa tint that complements almost every skin tone. We have seen it go viral on TikTok repeatedly because it provides the hydration of a mask with the aesthetic finish of a high-end gloss. The scent alone—a subtle, creamy espresso aroma—has made it a staple in my daily routine, provided I can actually find it at a fair price.

The Financial Reality of Global Markups

I find it difficult to justify paying HKD $400 to a local reseller when the US retail price is significantly lower. The price gap is wide enough that even when factoring in international shipping rates, it is still more economical to buy directly from the United States. Many shoppers are unaware that they can shop us store locations like Sephora or the official Summer Fridays website by using a tax-free us address. This strategy allows me to bypass the "scarcity tax" imposed by local vendors who capitalize on the high demand in Hong Kong.

My Method for Sourcing from US Sephora

When I realized that local stock wasn't coming, I turned to a parcel forwarding service to bridge the gap. My process involves sending my Sephora US orders to a warehouse in Oregon, which effectively removes US sales tax from my purchase. From there, my freight forwarder handles the transit to my doorstep in Hong Kong. I highly recommend using a shipping calculator before you buy to ensure you are maximizing your value. Often, I will bundle three or four tubes together, or shop with friends, to distribute the shipping fees across multiple items, making the per-unit cost incredibly low.

Shipping Estimates and Logistics for Hong Kong

To help you plan your purchase from the US, I have compiled these estimates based on my recent shipments of Summer Fridays products. Understanding these metrics is vital to avoid surprises during international shipping.

By using an international shipping service, you can track your balm from the warehouse all the way to Hong Kong. If you are worried about the cost, you can estimate shipping cost ahead of time to confirm that your total spend remains well below the HKD $400 mark.

Final Verdict on Procurement

I believe that as long as the Iced Coffee shade remains a viral sensation, local availability will remain a problem. We must be smarter about how we shop. Using a package forwarding solution is not just about convenience; it is a necessary step to avoid being overcharged. My experience has shown that I can receive my package in Hong Kong within 5 to 7 business days after it reaches my comGateway address. Do not wait for local stores to restock while prices continue to climb. Take control of your beauty budget and shop us ship international to secure the most wanted lip balm of 2026 at its true value.