Buying the 2026 Easter Squishmallows from the US saves Dutch collectors significant money

March 18, 2026

The 2026 Easter Squishmallows demand in the Netherlands

The 2026 Easter Squishmallows collection has launched exclusively at Target stores in the United States. Dutch retail chains do not have access to these specific character variants, including the new limited-edition floral-patterned designs. This exclusivity creates a supply gap in the Netherlands, where the collector community is rapidly expanding. Collectors often find that local stock is limited to common releases, leaving the most desirable holiday editions out of reach for traditional shoppers.

Buying the 2026 Easter Squishmallows from the US saves Dutch collectors significant money
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The price difference between local resellers and US retail

Local resellers in the Netherlands often list Target exclusive Squishmallows at a 200% markup. The retail price for a standard 12-inch Squishmallow at Target remains approximately $15.99 in 2026. After factoring in international shipping, the cost per unit remains lower than the prices found on Dutch auction sites. Utilizing a freight forwarder allows individuals to access these US retail prices directly. Smart shoppers frequently consolidate multiple items into a single shipment to further reduce the cost per toy.

Shipping logistics for plush toys in 2026

Shipping plush toys internationally requires specific knowledge of package volume. Most Squishmallows are lightweight but occupy a significant amount of space. Using an international shipping service provides the necessary infrastructure to handle these dimensions efficiently. Many collectors choose to use a tax-free US address to avoid paying state sales tax at the point of purchase. This initial saving often offsets a portion of the subsequent transport fees to the Netherlands.

Shipping Estimates for the 2026 Easter Collection

The following estimates apply to a single 12-inch Squishmallow from the 2026 Easter collection.

Factor Requirement
Box Weight Approx. 1.2 lbs (0.55 kg)
Box Dimensions Medium (Approx. 12" x 10" x 8")
Volumetric Warning High. Plush toys are light but bulky; carriers charge based on the space the box occupies rather than its actual weight.
Battery Check No lithium batteries. This item is safe for standard air freight.

You can use a shipping calculator to get a more precise figure based on your specific order size.

Importing to the Netherlands from a tax-free US address

The Dutch customs authority applies VAT to imports from outside the European Union. Packages with a value below €150 are subject to VAT but generally exempt from additional customs duties. Using comGateway ensures that your documentation is handled correctly for Dutch customs clearance. The FAQ section on their website provides answers regarding specific documentation requirements for the Netherlands. Clear labeling of the shipment as "toys" or "plush collectibles" facilitates a smoother entry process at the border.

A step-by-step guide to secure your collection

The process of acquiring US exclusives involves several distinct stages. First, the shopper must obtain a US-based shipping address. This step-by-step guide explains how to set up an account and receive your dedicated suite number. Once the account is active, you can shop US store websites like Target.com just as a local resident would. When the 2026 Easter Squishmallows arrive at the warehouse, you will receive a notification to authorize the final leg of the journey to your home in the Netherlands. This method is the most reliable way to bypass local stock shortages and inflated reseller prices.

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