Why I think the Glow Recipe Watermelon Sunscreen Stick is worth the trip to Italy

Why this stick is trending in my skincare routine

I have been waiting for the Glow Recipe Watermelon Glow Niacinamide Sunscreen Stick (SPF 45) to drop since the first teasers appeared on social media. It officially launched this week in May 2026, and I can already see why it is taking over my feed. In Italy, we value that effortless, sun-kissed look, and this stick provides a dewy finish without the grease. I love that it uses niacinamide to brighten my skin while I wear it. Because it is a solid stick, I find it much easier to reapply throughout the day when I am out in Rome or Florence than a traditional liquid cream.

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I noticed that the luxury skincare market here is moving toward these portable, "glow-focused" products. We want protection that also acts as a highlighter. Since this specific product is currently a US exclusive, I had to find a way to get it delivered to my home without waiting months for a local release.

My strategy for shopping US stores from Italy

I found that many US beauty retailers don't ship directly to Italy, or if they do, the costs are astronomical. To solve this, I use a tax-free us address provided by a service that handles my packages. This allows me to shop us store sites like Sephora or the official Glow Recipe site as if I were living in the United States. I simply enter my dedicated US suite number at checkout, and my sunscreen stick is sent there first.

I prefer this method because I can often find better deals and early access to new launches that haven't hit the European market yet. If I ever run into a problem where a store won't accept my Italian credit card, I use the BuyForMe service. This is an assisted purchase option where they buy the item for me and I pay them back. It makes proxy shopping much less stressful when dealing with picky US payment systems.

Shipping estimates for your Glow Recipe order

I know how important it is to calculate your costs before you hit the buy button. I took a look at the product specs to give you a rough idea of what to expect for your shipment to Italy. You can also use the shipping calculator to estimate shipping cost based on your specific city.

Check our guide on prohibited items to see what else you can or cannot include in your beauty haul. Luckily, sunscreens in stick form are generally very easy to ship compared to pressurized aerosols.

How I manage my international delivery

Once my Watermelon Glow stick arrives at my US address, I get a notification. I then choose my preferred international shipping service. I usually look for a balance between speed and international shipping rates. Since the sunscreen stick is small, I often wait and combine it with a few other items to save on shipping fees. Using a freight forwarder like comGateway allows me to consolidate multiple orders into one box, which is much cheaper than shipping them individually.

I have found that international shipping to Italy usually takes about 5 to 8 business days once the package leaves the US warehouse. I always make sure to track my package so I know exactly when it will arrive at my door in Milan.

Dealing with Italian customs and import VAT

I have learned that importing goods from outside the EU requires a bit of preparation. In 2026, the rules for importing items into Italy are quite clear. We have to pay VAT (IVA) on most imports, and for items over a certain value, there might be customs duties. I find it easiest to use a shipping method that allows me to pay these fees upfront or provides clear documentation so I can pay them quickly upon arrival. I always check the latest international shipping details to ensure I am not surprised by any local handling fees from the Italian courier.

What to do if you need help with your order

If this is your first time trying to shop us ship international, I recommend looking at the FAQ section. I spent a lot of time in the help center when I first started, and the support team was very helpful with my questions about liquid vs. solid cosmetics. It is better to ask questions first than to have your package delayed because of a missing document. My experience has been that as long as you follow the shipping rules for cosmetics, your Glow Recipe haul will arrive safely and ready for summer.