Why Are Malaysian Collectors Overpaying for Labubu? The Hidden Math of Sourcing Directly from US Shelves in 2026

January 30, 2026

The Labubu Fever: Why the Hype is Still Peaking in 2026

It has been years since the world first saw Lisa of Blackpink clutching a Labubu plush, yet here we are in 2026, and the obsession has only intensified. In Kuala Lumpur and across Malaysia, the demand for these mischievous, sharp-toothed monsters from Pop Mart hasn't just stayed steady—it has evolved into a high-stakes hobby. Whether it’s the "The Monsters" series or limited-edition vinyl figures, Labubu has become a cultural icon that transcends simple toy collecting.

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However, for the Malaysian collector, the journey to owning one isn't always easy. Local flagship stores often sell out within minutes of a drop, leaving fans at the mercy of the secondary market where prices are frequently inflated by 200% or more. This is where the "Smart Shopper" strategy comes into play: looking past local borders and directly toward the US market.

The Price Gap: Why Malaysia Prices Often Double

Why does a blind box that retails for roughly $16 to $20 in the US end up costing upwards of RM 150 to RM 200 in Malaysia? The answer lies in supply chain logistics and the sheer volume of demand. In 2026, even with more Pop Mart outlets in Southeast Asia, the allocation for the US market remains significantly higher. This leads to a persistent price gap that savvy collectors are now exploiting by shopping directly from US-based retailers.

Sourcing from the Source: Why US Stores are the Secret Weapon

US retailers like the official Pop Mart US webstore, Mindzai, and even major platforms like Amazon US often have stock levels that put local regional stores to shame. Furthermore, the US frequently receives exclusive drops or early-access releases that don't hit the Malaysian market until months later. By using a comGateway account, Malaysian collectors can access these US-only inventories as if they were living in the States.

One of the biggest advantages of this route is the access to a tax-free US address. Many US states charge a sales tax of 7% to 10%, but by using a freight forwarder located in a tax-free state like Oregon, you immediately save on those hidden costs, making the "Smart Shopper" math even more attractive.

The Math of Savings: Shipping vs. Local Resellers

Let’s look at the numbers. Suppose you want to buy a full set of Labubu blind boxes. In Malaysia, a reseller might charge you RM 1,200 for a sealed case that is out of stock everywhere else. In the US, that same case might retail for $120 (approx. RM 540). Even after adding international shipping, the savings are staggering.

Item Local Reseller Price (MYR) US Retail + Shipping (MYR) Potential Savings
Labubu Blind Box Case RM 1,200 ~RM 720 RM 480
Limited Edition Vinyl RM 650 ~RM 400 RM 250

To get an exact figure for your specific haul, you should always check the shipping calculator to estimate the cost based on the weight and dimensions of your package. This allows you to plan your "Buy For Me" sessions with total clarity on the final price tag.

How to Get Your US Haul to Malaysia Safely

The process of getting your Labubu home is simpler than most realize. Once you have your US address, you simply shop at your favorite US stores and have the items sent to that address. From there, your parcel forwarding service takes over, inspecting your items and preparing them for the long flight to Malaysia.

Using a professional international shipping service ensures that your collectibles are handled with care. Labubu boxes are notorious for being easily dented, which can significantly lower their resale value. Choosing a provider that offers repacking or extra protection is vital for maintaining the mint condition of your collection.

Navigating Malaysia Customs and Prohibited Items

While Labubu figures are generally safe to ship, it is always wise to be aware of local import regulations. In 2026, Malaysia’s de minimis value (the threshold below which no import duties are charged) remains a key consideration for collectors. Splitting your shipments can sometimes be a strategic move to stay under this limit.

Before you check out, it is also highly recommended to review the list of prohibited items. While vinyl toys are rarely restricted, certain accessories or electronic-integrated toys might have specific battery regulations that you need to be aware of to avoid delays at KLIA customs.

Ultimately, the secret to being a smart collector in 2026 isn't just about knowing what to buy, but where to buy it. By leveraging a shop US ship international workflow, you can bypass the local scarcity and high markups, ensuring your Labubu collection grows without draining your bank account.