US Inventory vs French Retailers: The math on importing the Oura Ring 4 in 2026

The 2026 obsession with the Oura Ring 4

As we move through 2026, the Oura Ring 4 remains the gold standard for biometric tracking. With its refined sensor accuracy and thinner profile, it has become a staple for those monitoring sleep and recovery. However, a specific problem has emerged for residents in France: the most sought-after finishes, like Brushed Titanium and Gold, are consistently out of stock across European retailers. While the local market struggles to replenish inventory, US storefronts have maintained a steady supply of these premium options.

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You might also like to Read more: The Oura Ring 4 shipping situation for France requires immediate attention to understand why the current supply chain favors North American warehouses.

US inventory vs French retailers

When comparing US stock levels vs French local availability, the difference is stark. Major US electronics hubs frequently restock the full range of sizes and finishes, whereas shoppers in Paris or Lyon are often left with long pre-order wait times. By using a freight forwarder like comGateway, you can access a tax-free US address in Oregon, allowing you to shop US store selections as if you were a local resident.

Choosing to buy from the US vs waiting for local restocks is not just about speed; it is about getting the exact aesthetic you want. Check our guide on Read more: How I got the US-exclusive Brushed Rose Gold Oura Ring 4 sent to France with zero effort.

Shipping estimates for France

To calculate whether the cross-border purchase makes financial sense, you need to understand the logistics profile of the item. The Oura Ring 4 is a high-value but low-weight product, which is ideal for international shipping.

You can use the shipping calculator to estimate shipping cost based on the latest shipping fees. For more technical details on how we handle lithium batteries, visit our FAQ or contact support.

BuyForMe vs Direct international ordering

Many French shoppers encounter a frustrating barrier: the payment wall. Major US retailers like Best Buy, Amazon US, and specialized tech boutiques often block international credit cards or automatically cancel orders destined for known shipping hubs. This is where the BuyForMe service becomes essential.

The BuyForMe process vs direct purchasing ensures your order is never flagged. With BuyForMe, comGateway uses a US-based payment method and a residential billing address to purchase the Oura Ring 4 on your behalf. This eliminates the risk of order cancellation, providing the safest path to securing high-demand electronics from stores that are typically restrictive. If you have questions about how this works, the help center provides a clear step-by-step guide.

Customs and VAT considerations in France

Importing goods into France involves understanding import duties and GST/VAT. For a product like the Oura Ring 4, which typically retails between $349 and $499, you should expect to pay the standard French VAT of 20% upon entry. Because the value exceeds the €150 threshold, a small percentage of customs tax may also apply depending on the specific harmonized system (HS) code classification.

Always factor in the import tax when comparing the total landed cost of the US version vs the local French retail price. While the shipping and taxes add to the base price, the ability to actually possess a Brushed Titanium finish in 2026 often outweighs these secondary costs for tech enthusiasts. For the latest international shipping rates and duty updates, keep an eye on our logistics blog.