The reality of getting an Oura Ring 4 to the UK in 2026

The stock gap between the US and UK

British consumers frequently encounter out-of-stock messages for the Oura Ring 4, particularly when searching for the Brushed Titanium and Gold finishes. In 2026, the US market continues to receive priority for inventory restocks. This availability gap means that while UK shoppers wait for local retailers to replenish their shelves, US stores like Amazon and Best Buy often maintain steady supply levels.

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See more about shipping to United Kingdom

The hardware improvements in the fourth generation, including recessed sensors and titanium construction, have kept demand high. You might also like to Read more: Ordering the Oura Ring 4 from the US while others wait for UK stock. For many, the only way to secure a specific size and finish without a multi-month wait is to look toward the American market.

Buying from US retailers

Sourcing directly from US-based stores allows access to the full range of finishes that are often limited or unavailable in Oceania and Europe. To facilitate this, you can use a tax-free US address provided by a freight forwarder. This allows you to checkout at US stores that do not provide international shipping directly to the United Kingdom.

When you shop US store options, you can have your package sent to a warehouse in a tax-free state like Oregon. This eliminates US sales tax, reducing the initial cost before the item is sent to the UK. Check our guide on how to Read more: Save £85 on the Oura Ring 4 Brushed Rose Gold by sourcing from the US for a breakdown of potential savings on premium finishes.

Shipping Estimates and Logistics Analysis

Understanding the logistical profile of the Oura Ring 4 is necessary for calculating your landed cost. Below are the estimated specifications for the retail packaging:

Because the device contains a small lithium-ion battery, it must be handled according to specific safety protocols. You should review the shipping rules for electronics to ensure compliance. While most major carriers like DHL international shipping and FedEx international shipping handle these items, they must be declared correctly at the point of export.

UK Customs and import tax considerations

When the Oura Ring 4 enters the United Kingdom, it is subject to import tax and VAT. Usually, items over £135 incur customs duty, and all imports from outside the UK are subject to 20% VAT. It is a fact that these costs are calculated based on the total value of the goods plus shipping and insurance.

To avoid surprises at the border, use a shipping calculator to get a clear picture of the total expenditure. Factoring in these fees ensures that you are aware of the total price before the package arrives at your doorstep in London, Manchester, or elsewhere in the UK.

Using a freight forwarder for UK delivery

A parcel forwarding service acts as your logistics partner in the US. Once your Oura Ring 4 arrives at their warehouse, they can inspect the package and provide international shipping to your UK address. This method is often more reliable than waiting for local stock that may never arrive in the desired finish.

You can compare international shipping rates to choose between express or standard delivery options. If you have questions about the process, the FAQ section on the comGateway website provides details on consolidation and insurance. By using a reputable international shipping service, you bypass regional stock limitations and secure the latest wearable technology on your own timeline.