Table of Contents
- Why Rare Beauty is Trending in 2026
- Step 1: Choose Your US Retailer Wisely
- Step 2: Secure Your US Address via comGateway
- Step 3: Estimate Your Shipping Costs and Fees
- Step 4: Navigate Korean Import Duties and Taxes
- Step 5: Check for Restricted Goods
- Step 6: Finalize Your Shipment to South Korea
Why Rare Beauty is Trending in 2026
As we move through 2026, Rare Beauty remains a powerhouse in the global beauty industry. Founded by Selena Gomez, the brand has transcended its celebrity origins to become a staple for enthusiasts who value inclusivity, mental health awareness, and high-performance formulas. In South Korea, the trend has exploded as K-beauty fans look for products that offer that signature "glowy" and "natural" look, specifically the iconic liquid blushes and tinted moisturizers.
Step 1: Choose Your US Retailer Wisely
While some Rare Beauty items occasionally appear in specialty shops, the full range—including limited edition 2026 drops—is often only available at major US retailers like Sephora US or the official Rare Beauty website. These stores often offer exclusive sets that you won't find anywhere else. However, many US stores do not ship directly to Seoul or Busan, or their direct shipping fees are prohibitively expensive.
Step 2: Secure Your US Address via comGateway
To shop like a US local, you need a US shipping address. This is where a reliable package forwarder becomes essential. By using comGateway, you get a sales tax-free US address in Oregon. This means when you shop at Sephora or Rare Beauty, you won't have to pay US sales tax, instantly saving you around 7% to 10% on your purchase price.
For those who shop frequently, exploring Prime membership benefits can offer even deeper discounts on processing and shipping, making it a smart move for beauty hauls throughout 2026.
Step 3: Estimate Your Shipping Costs and Fees
Before you hit the "buy" button, it is vital to know how much it will cost to get your package to your doorstep. You should use a shipping calculator to estimate shipping cost based on the weight of your cosmetics. While makeup items are generally light, they require sturdy packaging to prevent leaks or breakage during transit.
Check the latest international shipping rates and stay updated on potential shipping fees to ensure your budget is on track. Budgeting for shipping early prevents any surprises once your items arrive at the warehouse.
Step 4: Navigate Korean Import Duties and Taxes
South Korea has specific rules for personal imports. As of 2026, goods shipped from the USA are generally exempt from import duties and customs tax if the total value (including US domestic shipping) is under $200 USD. This is known as the "de minimis" threshold.
If your Rare Beauty haul exceeds this amount, you may be subject to GST/VAT and other local taxes. Always double-check the current regulations for shipping from USA to South Korea to ensure your Personal Customs Clearance Code (PCCC) is ready for a smooth entry through Incheon customs.
Step 5: Check for Restricted Goods
While most makeup is perfectly safe to ship, some beauty products contain pressurized aerosols or high alcohol content that could be classified as prohibited items or restricted goods. Most Rare Beauty products like the Soft Pinch Liquid Blush and Kind Words Matte Lipstick are safe, but always review the prohibited items list if you are buying setting sprays or nail polishes.
Step 6: Finalize Your Shipment to South Korea
Once your items arrive at your US address, you can choose to consolidate multiple orders into one box. This is a great way to reduce the overall volumetric weight and save on shipping costs. After you have verified your items and paid the final shipping fee, your package will be on its way to South Korea.
Shopping for Rare Beauty doesn't have to be complicated. By following this checklist and using a trusted partner like comGateway, you can enjoy the latest US beauty trends from the comfort of your home in Korea.
