Why Rare Beauty Soft Pinch Liquid Blush Is Still 2026’s Biggest Must-Have
It is January 2026, and if there is one beauty product that has maintained its legendary status on social media, it is the Rare Beauty Soft Pinch Liquid Blush. Since its launch, Selena Gomez’s makeup line has revolutionized the way we think about pigment and blendability. Even now, in 2026, the demand for specific shades like 'Hope', 'Joy', and 'Encourage' remains sky-high.
For beauty enthusiasts in the United Kingdom, getting your hands on the full range of shades can sometimes be a challenge. Whether it is limited stock at local retailers or exclusive US-only shade drops, many UK shoppers are looking toward the United States to complete their collection. But how do you navigate international shopping without the stress? We have put together the only checklist you need to successfully buy Rare Beauty from the USA and have it delivered straight to your door in the UK.
The Checklist: 5 Things to Do Before You Click 'Buy'
Buying from overseas requires a bit more strategy than your average local order. Follow these five steps to ensure a smooth shopping experience.
1. Secure a Dedicated US Shipping Address
Many US retailers, including the official Rare Beauty website and Sephora US, often have restrictions on direct international shipping or charge exorbitant fees. The first item on your checklist should be signing up with a reliable package forwarder. By using comGateway, you get a sales-tax-free US address that you can use at checkout, just like a local resident.
2. Estimate Your Total Shipping Costs
Don't let shipping fees surprise you at the end. Before you place your order, use a shipping calculator to estimate shipping cost based on the weight of your beauty haul. Since liquid blushes are lightweight, you might find it more cost-effective to bundle multiple products together. You can check the current international shipping rates to see how much you will save by consolidating your packages.
3. Factor in UK Import Duties and VAT
When importing goods into the United Kingdom in 2026, you must be aware of the local tax regulations. Generally, goods over a certain value are subject to import duties and customs tax. While the Soft Pinch Liquid Blush is affordable, adding several to your cart might cross the threshold. Staying informed on GST/VAT will help you avoid unexpected charges when the parcel arrives at the UK border.
4. Check for US-Exclusive Deals and Memberships
One of the biggest perks of shopping from US stores is the access to exclusive sales and loyalty programs. Before you buy, check if there are any 'Buy One Get One' deals or holiday sets that aren't available in the UK. If you are a frequent shopper, you might want to look into Prime membership benefits offered by your forwarder, which can provide additional discounts on shipping and faster processing times.
5. Verify the 'How It Works' Process
If this is your first time using a forwarding service, take a moment to read the step-by-step guide on how it works. This ensures you know exactly when to notify the forwarder of your incoming package and how to trigger the final shipment to your UK home. Specialized services for shipping from USA to United Kingdom make this process incredibly straightforward.
Why Buy Directly from the US in 2026?
You might wonder if it’s worth the effort. In 2026, the US market remains the primary hub for Rare Beauty’s newest innovations. Often, the UK market sees a delay of several months for new shade launches or limited-edition gift sets. By shopping directly from US sources, you are guaranteed authentic products and the widest selection of finishes—from the classic matte to the radiant glow versions.
| Feature | UK Availability | US Availability (Direct) |
|---|---|---|
| Newest Shade Drops | Delayed (3-6 months) | Instant |
| Exclusive Sets | Limited | Full Range |
| Pricing | Higher (due to import markup) | MSRP (often cheaper) |
Check our guide on: Read more: The Secret to Scoring Rare Beauty Soft Pinch Liquid Blush Directly from US Stores to learn more about the specific retailers that offer the best prices.
Final Tips for UK Beauty Lovers
To make the most of your international shopping, consider the following:
- Consolidate: Don't just buy one blush. Buy your foundation, concealer, and highlighter at the same time. comGateway can hold your items and ship them as one package to save on costs.
- Track Your Package: Once your Rare Beauty haul leaves the US warehouse, use the tracking tools provided to monitor its journey across the Atlantic.
- Stay Updated: Regulations for shipping liquids can change. Always check the prohibited items list on the forwarder's site, though standard liquid blushes are typically safe for air travel.
By following this checklist, you can bypass the 'out of stock' notifications in the UK and get that iconic flush of color directly from the source. Happy shopping!
