Seriously, why is Labubu so huge in the US right now? Here is how HK fans are beating the hype with a freight forwarder.

The Labubu Obsession: Why It’s Not Just a Phase in 2026

If you have been scrolling through social media lately, you’ve likely seen a mischievous little monster with serrated teeth and a playful smirk. That’s Labubu. Created by artist Kasing Lung as part of "The Monsters" series, this character has transcended the typical toy market to become a global cultural phenomenon. As of February 2026, the demand has reached a fever pitch, particularly in the United States, where exclusive colorways and limited-edition collaborations are dropping almost weekly.

For those of us in Hong Kong, the obsession is real. We’ve always loved Pop Mart, but the current trend is shifting toward the rare editions found in North American flagship stores. Whether it's the texture of the vinyl or the sheer thrill of the blind box, Labubu has become the ultimate status symbol for collectors. But why go all the way to the US for them? The answer lies in the exclusivity and the unique market variants that never hit the shelves in Tsim Sha Tsui.

The Logic Behind the US Market Hype

It might seem counterintuitive to buy a brand that originated in Asia from a US store, but here is the logic: the US market often receives specific "Western-exclusive" releases or early access to certain series to build brand presence there. In 2026, Pop Mart has doubled down on its US expansion, meaning some of the coolest Labubu accessories and plushies are actually easier to find in New York or LA than in Mong Kok.

Read more: The Hong Kong Collector's Strategic Framework for Acquiring US Pop Mart Labubu. This guide explains exactly why the US market has become a goldmine for HK-based fans who want something different from their local peers.

How to Buy Labubu from US Stores (Even from HK)

Buying from US retailers like the official Pop Mart US site, NTWRK, or even secondary markets like StockX can be a bit of a headache if you’re trying to ship directly to Hong Kong. Many US stores don't offer international shipping, or if they do, the costs are astronomical. This is where the savvy collector’s loop comes in.

The smartest way to handle this is by using a tax-free US address. When you sign up for a service like comGateway, you get a dedicated shipping address in the US. This allows you to shop at any US retailer as if you lived there. Not only does this bypass shipping restrictions, but if your address is in a sales-tax-free state like Oregon, you save a significant amount on the initial purchase price.

Using a Proxy Shopping Service for Limited Drops

Sometimes, the hype is so intense that US stores block non-US credit cards or require a local phone number for verification. If you find yourself stuck at the checkout screen, don't panic. You can use a proxy shopping service, often referred to as a buy for me usa service. This is where the provider handles the actual purchase on your behalf, ensuring you don't miss out on those 30-second sell-out drops.

If you’re new to this method, check out this step-by-step guide on how to set up your account and start snagging those US exclusives. It’s a total game-changer for anyone tired of seeing "This item does not ship to your country."

Getting Your Monsters Home: The International Shipping Piece

Once your Labubu arrives at your US address, the next step is getting it across the Pacific. This is where a reliable freight forwarder becomes essential. Instead of relying on slow, untracked postal services, collectors prefer the speed and security of major carriers. Most forwarders offer options for DHL international shipping or FedEx international shipping, which ensures your package arrives in Hong Kong in days, not weeks.

Before you commit, it’s always a good idea to use a shipping calculator to estimate shipping cost. Labubu figures are generally light, but if you are buying a massive Zimomo or a bulk set of blind boxes, the weight can add up. Consolidating multiple orders into one package can also save you a ton of money on the final shipping bill.

Read more: A Step-By-Step Blueprint to Snagging US Labubu Drops and Shipping to Hong Kong Like a Pro.

Hong Kong Import Rules: What You Need to Know

One of the best things about living in Hong Kong is our status as a free port. Generally, you won't have to worry about a heavy import tax on toys and collectibles. However, it is always wise to stay informed about local regulations to avoid any surprises at customs. While toys are usually fine, always double-check the prohibited items list to ensure you aren't accidentally trying to ship restricted goods like certain batteries or liquids that might be bundled with accessories.

For more detailed information on how Hong Kong handles incoming packages, you can browse the import duties category in our blog. Even though HK is tax-friendly, understanding the paperwork involved in international shipping helps ensure your Labubu doesn't get stuck in a warehouse somewhere.

Pro-Tips for Serious Collectors

To really win the Labubu game in 2026, you need to be strategic. Here are a few final tips from the pro community:

• Join Discord Groups: US-based sneaker and toy "cook groups" often have the fastest alerts for Labubu restocks.
• Consolidate: Don't ship one blind box at a time. Wait until you have 5-10 items at your freight forwarder warehouse to maximize your shipping value.
• Check the FAQ: If you're confused about insurance or how to declare the value of your rare figures, the FAQ section is your best friend.

Read more: Stop Believing You Can't Get US Labubu Accessories Shipped to Hong Kong. There’s no reason to pay 3x the price to local resellers when you can source them directly from the US yourself.

Happy hunting, and may your next blind box be a secret chase!