The Labubu Hype: Why Everyone in Korea is Obsessed in 2026
If you’ve walked through Hongdae or scrolled through your K-pop idol’s Instagram lately, you’ve definitely seen those mischievous, serrated-tooth monsters hanging off bags. Labubu, the iconic character from Kasing Lung’s "The Monsters" series, has transcended being just a toy—it’s a full-blown fashion statement in South Korea. Even in February 2026, the craze hasn't slowed down. With global icons and influencers constantly showcasing new outfits for their plushies, the demand in Seoul often outstrips the local supply at Pop Mart stores.
Many collectors are finding that the most unique versions and limited-edition blind boxes are released in the US market first. This has led to a surge in "overseas loots," where Korean fans look toward American retailers to find that one specific Labubu that everyone else is missing. You might also like to check our detailed breakdown on this phenomenon. Read more: Stop Monstering Around: The Lazy Collector’s Way to Snag Pop Mart Labubu from the USA.
Hunting for US-Exclusive Labubu Drops
Why shop in the US when we have stores here? It’s all about the inventory. US retailers often stock "US-exclusive" colorways or have different restock cycles than the Asia-Pacific region. If a specific series is sold out in Myeongdong, there’s a high chance a store in California or New York still has it in stock.
However, most US-based designer toy shops don't offer direct international shipping to Korea, or if they do, the costs are eye-watering. This is where using a dedicated us package forwarding service becomes essential. By getting a US address, you can shop like a local and avoid the "this item does not ship to your country" heartbreak.
The Secret to Shipping from the USA to South Korea
So, you’ve found your dream Labubu on a US site. What now? The most reliable way to get it to your doorstep in Korea is through comGateway. They provide you with a tax-free US address (typically in Oregon), which means you save on US sales tax—money that could go toward your next blind box!
Step-by-Step: From US Store to Your Door
If you are new to this, don't worry. Here is a quick how it works breakdown: You sign up, get your US address, use it at checkout on the US store, and once it arrives at the warehouse, you ship it to Korea. Before you commit, it is always a smart move to use a shipping calculator to see how much the journey will cost. Since Labubu plushies are light, you can often bundle several items to save on international shipping rates.
For those who plan on building a massive collection in 2026, looking into Prime membership benefits can offer significant discounts on shipping fees over time. Check out our guide on avoiding common pitfalls. Read more: Don’t Let Your Labubu Hopes Pop! Avoid This K-Collector’s Nightmare When Looting US Pop Mart Stashes.
Navigating Korean Customs and Import Taxes
One thing every Korean collector must remember is the customs threshold. When importing goods from the USA, you generally have a de minimis limit. If your total order value (including domestic US shipping) stays under $200 USD for most goods under the KORUS FTA, you might be exempt from certain taxes. However, for many items, the standard threshold is $150 USD.
If you go over this, you will need to pay import duties and VAT (Value Added Tax) before the package is released by Korea Customs. Always have your Personal Customs Clearance Code (PCCC) ready to ensure a smooth delivery. To learn more about how these charges are calculated, you can read up on customs tax regulations for 2026.
Insider Tips for the Savvy K-Collector
To really win the Labubu game, you need to think beyond just the doll. The trend in 2026 is all about customization—mini outfits, specialized display cases, and even tiny tech accessories for your monster. Many of these high-end accessories are sourced from boutique US designers. Read more: The Strategic Reality of Sourcing Exclusive Labubu Accessories from US Markets to South Korea.
In summary, while the local shops are great, the US market is a goldmine for the dedicated Korean collector. By using a trusted freight forwarder, you can bypass local stockouts and secure the rarest pieces for your shelf. Happy hunting!
