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The 2026 Crying Horse Craze: Why is it Trending?
If you have been on social media at all in January 2026, you have likely seen the 哭哭馬 (Crying Horse). What started as a niche designer toy in the United States has quickly evolved into a global cultural phenomenon. Known for its distinctively expressive, teary-eyed aesthetic and high-quality craftsmanship, the Crying Horse represents the 'emotional release' trend that is dominating consumer behavior this year.
While the character has roots in Asian design aesthetics, the most exclusive versions—including the limited edition 'Midnight Blue' and 'Frosted Glass' variants—are currently exclusive to US-based retailers and boutique toy shops. For fans in South Korea, the FOMO (Fear Of Missing Out) is real, leading many to wonder if they should wait for a local release or take matters into their own hands by importing.
Is It Actually Worth It? The Value Analysis
When considering whether to import the Crying Horse, you have to look at the secondary market. In early 2026, limited edition pieces are already retailing for 200% of their original price on resale platforms in Seoul. By purchasing directly from US stores at the original MSRP (Manufacturer's Suggested Retail Price), you are essentially bypassing the middleman markup.
However, the "worth" isn't just about the price tag; it's about the authenticity and the speed of acquisition. Being the first in your circle to own a genuine 哭哭馬 from the original US drop carries a certain social currency. But to make the math work, you need to be smart about your logistics.
How to Buy Crying Horse from US Stores
Most US retailers stocking the Crying Horse do not offer direct international shipping to South Korea, or if they do, the costs are prohibitively expensive. This is where using a reliable package forwarder becomes essential. By using comGateway, you get a dedicated US shipping address that you can use at checkout on any US website.
If you are new to the world of international shopping, don't worry. There is a simple step-by-step guide available that explains how to register, shop, and ship your items home. Essentially, the store ships to the US warehouse, and then it is forwarded directly to your doorstep in Korea.
Shipping to South Korea: The Logistics Breakdown
Logistics to South Korea are generally efficient, but the cost depends on weight and volume. Since the Crying Horse figures vary in size—from small 3-inch blind boxes to 12-inch vinyl statues—you need to know what you are paying for. You can check the current international shipping rates to see how much a standard package costs to ship from the US to Seoul or Busan.
For those who plan on collecting the entire series, it is often more cost-effective to use a consolidation service. This allows you to buy from multiple US stores and combine them into one single shipment, significantly reducing the 'per-item' shipping fee.
Calculating Your Total Investment
To determine if the purchase is financially justified, you must calculate the "Landed Cost." This includes the item price, US domestic shipping (often free), international shipping, and potential import duties. Before you hit the 'buy' button, use a shipping calculator to get an accurate estimate of what the final delivery will cost you.
| Item Type | US MSRP | Est. Shipping to Korea | Total Est. Cost (KRW) |
|---|---|---|---|
| Standard Crying Horse Plush | $45.00 | $18.00 | ~84,000 KRW |
| Limited Edition Vinyl Figure | $120.00 | $25.00 | ~192,000 KRW |
Customs, Taxes, and Restricted Goods
South Korea has specific rules for imports. As of 2026, the de minimis value for tax-free imports from the US remains at $200 (including domestic US shipping). If your Crying Horse haul exceeds this amount, you will be liable for VAT and customs duties. Always ensure you have your Personal Customs Clearance Code (PCCC) ready for a smooth process.
Additionally, while toys are generally safe, it is always wise to check the list of prohibited items. Some designer toys containing liquid, batteries, or specific magnets might face restrictions. You might also like to check our guide on navigating Korean customs for hobbyists to avoid any delays at Incheon airport.
Final Verdict: To Buy or Not to Buy?
So, is the 哭哭馬 worth it? If you are buying a single blind box, the shipping might outweigh the value. However, if you are looking for a limited edition piece or buying multiple items at once, importing is significantly cheaper than buying from local resellers in Korea. To get the best value, consider the Prime membership benefits, which offer discounted shipping rates and storage extensions—perfect for the serious collector.
If you still have questions about the process or specific shipping requirements for South Korea, the FAQ section covers everything from insurance to repackaging services. Don't let the distance stop you from joining the biggest trend of 2026!
