I saved €320 by grabbing the Sony ZV-E20 creator kit from the US instead of waiting for a Spain release

Why the Sony ZV-E20 is the 2026 vlogging king

So, the news finally dropped earlier this week. Sony has officially released the ZV-E20 in the US, and it is everything we hoped for in a successor to the ZV-E10. If you have been keeping an eye on popular products in the tech space, you know that this camera is a massive leap forward. It packs a brand-new 30MP sensor and that AI-autofocus technology that was previously reserved for the high-end A7R series.

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For those of us in Spain, the situation is a bit frustrating. The local release dates are still unconfirmed, and when they do arrive, we usually get hit with the 'Euro tax'—where the price in Euros is significantly higher than the US Dollar price. Plus, the US launch features a 'Creator Kit' bundle that includes the GP-VPT2BT shooting grip and an extra battery at a price point that makes the individual parts look like a ripoff.

The €320 savings: US vs Spain market

Let's talk numbers. In the US, the Sony ZV-E20 Creator Bundle is currently retailing for approximately $1,099. If you were to wait for a local retailer in Madrid or Barcelona to stock this, you could easily expect a price tag of €1,250 for the body alone, with the grip adding another €170. By choosing to shop US store platforms, you are looking at a total saving of about €320 even after factoring in shipping fees.

This is why so many vloggers are opting for a freight forwarder. You get the latest tech months before it hits European shelves, and you keep a significant chunk of change in your pocket. You can use a shipping calculator to see exactly how these savings hold up once the package hits your doorstep.

Shipping estimates and logistics for Spain

Before you hit that buy button, you need to know what to expect regarding the package size and weight. Cameras are high-value but relatively compact, which is great for keeping international shipping rates down.

Battery rules and customs considerations

Since the Sony ZV-E20 uses the NP-FZ100 lithium-ion battery, there are specific rules for Spain delivery. Most carriers allow lithium batteries as long as they are installed inside the device or packed with the equipment in the original retail packaging. If you are buying extra spare batteries separately, check the support section on your forwarder's site to ensure they can be shipped to Spain under current 2026 IATA regulations.

Also, remember that imports to Spain are subject to IVA (VAT) and potentially small customs duties. However, even with these costs, the US bundle deal usually remains the cheaper option because the base US price is so much lower than the projected EU retail price.

How to shop US stores from Spain

Getting your hands on this camera is pretty straightforward. First, you need a package forwarding address in the US. This allows you to checkout from retailers like B&H, Adorama, or Amazon US as if you were living in the States. Once your ZV-E20 arrives at the warehouse, you can consolidate it with other items to further reduce your international shipping costs.

If you have questions about how the process works for high-value electronics, the help center is a great resource for first-time shippers. They cover everything from insurance to how to handle the customs declaration forms for the Spanish tax authorities. With the ZV-E20's AI-autofocus and 30MP sensor, your 2026 content is going to look incredible—and your bank account will thank you for the US-to-Spain price hack.