The Ordinary Squalane + Amino Acid Lip Balm costs less in New Zealand when using a freight forwarder.

The 2026 Lip Care Phenomenon

The beauty landscape in early 2026 has been dominated by a single product release. Since its debut in late January, The Ordinary Squalane + Amino Acid Lip Balm has become the most searched skincare item in the Southern Hemisphere. While retail shelves in Auckland and Wellington remain empty of this specific formula, tech-savvy shoppers are already receiving their packages by using an international shipping service to bridge the gap between US retailers and New Zealand doorsteps.

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Merchant The Ordinary Sephora US Ulta Beauty

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Why The Ordinary Lip Balm is Trending

This product represents a significant pivot for DECIEM. Unlike traditional wax-based balms that simply sit on top of the skin, this formula utilizes a high-concentration squalane delivery system paired with a proprietary blend of 11 amino acids. It effectively treats the delicate lip barrier as a functional part of the face, mirroring the efficacy of their top-selling serums. This scientific approach to lip hydration is what has fueled its status as one of the top us deals currently circulating in beauty forums.

Social media momentum has also played a role. Viral demonstrations showing the balm's ability to repair cracked skin in under 24 hours have created a supply shortage in the US, making it even harder for international distributors to secure stock. For New Zealanders, waiting for a local launch often means waiting six months or longer, which is why many choose to shop us store options directly.

Shipping Estimates and Logistics

When planning to import skincare, understanding the physical logistics is vital to ensure you are getting a fair deal. Below is a breakdown of what to expect when sending this item to a freight forwarder.

Before you finalize your cart, you should use a shipping calculator to see how adding this small item affects your total package weight. Because it is so light, it is often the perfect "add-on" to a larger haul to maximize your shipping value.

The Cost Benefit for New Zealanders

The math behind buying from the US is surprisingly favorable for Kiwis. In the United States, the MSRP for The Ordinary Squalane + Amino Acid Lip Balm is set at $14 USD. At current exchange rates, this is approximately $23 NZD. When this product eventually hits New Zealand shelves, retail markup and local distribution costs are expected to push the price toward $35 or $40 NZD.

By using a tax-free us address provided by comGateway, you eliminate US sales tax (which can be up to 10% in some states). When you consolidate this purchase with other popular products, the per-item cost of international shipping often drops significantly, making the total landed cost lower than the projected local retail price.

How to Secure Yours from the USA

Since many US retailers do not ship directly to New Zealand addresses, or charge exorbitant rates for doing so, a freight forwarder is the standard solution. This process allows you to shop like a US resident. You simply provide the warehouse address at checkout, and once the balm arrives, it is forwarded to you via DHL international shipping or FedEx international shipping depending on your preference for speed versus cost.

If you find that your New Zealand credit card is being declined by US merchants, you can utilize proxy shopping services. These "buy for me" features allow a local agent to purchase the item on your behalf, ensuring you don't miss out on limited stock drops. You might also like to check our guide on shipping rules to ensure you aren't accidentally adding restricted goods like pressurized aerosols to your beauty shipment.

Import Tax and NZ Regulations

New Zealand has specific rules regarding the import tax on goods purchased online. As of 2026, the GST (Goods and Services Tax) of 15% is typically collected by large overseas retailers at the point of sale if they meet certain turnover thresholds. If the retailer does not collect it, and the value of your total shipment is high, Customs may collect it at the border.

However, for a single lip balm or a small skincare haul, you are generally well within the legal limits for personal imports. It is always a smart move to estimate shipping cost totals alongside potential GST to ensure your 2026 beauty budget stays on track. The efficiency of a modern freight forwarder ensures that your documentation is handled correctly, reducing the risk of your viral lip balm getting stuck in a customs warehouse in Auckland.