The Hype behind the Summer 2026 Jelly Collection
When Hailey Bieber announced the Rhode Skin 'Pocket Blush' Jelly Collection for May 12, 2026, I knew I had to have it. The 'glazed' makeup look is still dominating my social feed, and these new jelly-finish blushes promised that translucent, dewy glow that traditional creams just can't replicate. Living in Belgium, I faced a major hurdle: these are currently exclusive to the US and UK markets. My local boutiques haven't even heard of a release date for us yet.
I watched the launch happen just a few days ago, and the reviews from the US were glowing. The texture is described as a bouncy, water-like gel that melts into the skin. Since I couldn't find them in Brussels or Antwerp, I decided to take matters into my own hands and order directly from the source.
Correcting the Belgium Shipping Myth
There is a common assumption among my friends that ordering beauty products from the US is a nightmare for those of us in Belgium. They often tell me that the packages get lost, the fees are double the price of the item, or that US stores simply won't ship to a Belgian address. I used to believe this too, until I realized that I don't need the store to ship to me directly.
The myth that US exclusives are "off-limits" is exactly that—a myth. By using a tax-free US address provided by a reliable freight forwarder, I can shop just like a US resident. I found that I could bypass the regional shipping restrictions easily. The process was much smoother than I anticipated, and I didn't have to wait months for a local distributor to maybe pick up the collection.
My US-to-Belgium Shipping Strategy
To get my hands on the Pocket Blush, I signed up with comGateway. They provided me with a dedicated address in the US. When I checked out on the Rhode website, I simply entered that address instead of my home in Belgium. This is a common method of package forwarding that allows me to access brands that haven't expanded internationally yet.
Once my blushes arrived at the warehouse, I was notified immediately. Before I committed to the final leg of the journey, I used a shipping calculator to see exactly what the cost would be to send it to Belgium. I was pleasantly surprised to find that the international shipping rates were quite reasonable for such small, light items. If you are worried about the cost, I suggest trying proxy shopping services where someone else handles the purchase for you, but for the Rhode launch, I preferred doing it myself.
Shipping Estimates for Rhode Blush
If you are planning to order the Summer 2026 Jelly Collection, here is a breakdown of what to expect for your logistics planning. These blushes are compact, which is great for your wallet.
| Metric | Estimate |
|---|---|
| Box Weight | Approx. 0.4 kg (0.8 lbs) for a 3-pack collection |
| Box Dimensions | Small (Approx. 15cm x 12cm x 6cm) |
| Volumetric Warning | Low. These items are dense and small; you won't be penalized for size. |
| Battery Check | No lithium batteries. Standard shipping applies. |
Customs and Import Tax in Belgium
One thing I always keep in mind is the import tax. In Belgium, any package coming from outside the EU is subject to VAT and potentially customs duties. I made sure to check the guide on import duties to understand the current 2026 thresholds. Generally, you will need to pay 21% VAT on the value of the goods plus the shipping cost.
I found that even with the added tax, the total price was comparable to what I would pay for a high-end blush at a local luxury department store, but with the added bonus of having a unique product that isn't available here yet. Being prepared for these costs means no surprises when the courier arrives at your door.
Restricted Goods and Safety
Before I finalized my order, I double-checked the FAQ section of my forwarder's website. I wanted to be certain that liquid-like makeup was allowed. While some aerosols are restricted, these jelly blushes are perfectly fine for air travel. However, it is always a good idea to look at the list of prohibited items before buying any skincare or beauty products that might contain high alcohol content or pressurized containers.
My package was shipped via DHL international shipping, though FedEx international shipping was also an option. I received my tracking number within 24 hours of the package leaving the US warehouse, and it arrived in Brussels just four days later. It turns out that getting the latest 2026 beauty trends from the US is much faster than waiting for them to officially cross the Atlantic.
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