Why I am paying way less for Rhode Barrier Restore Body Milk by shipping from the US to the Netherlands

Why I am obsessed with the Rhode Barrier Restore Body Milk launch

It has only been a few days since Hailey Bieber expanded the Rhode Skin line into full body care on April 15, 2026, and my social feed is already flooded with the Barrier Restore Body Milk. I have been a fan of the face cream for years, so seeing a 200ml version for the body felt like exactly what my skin needed this spring. The formula is supposedly packed with those signature ceramides and peptides we love, but as usual, getting it here in the Netherlands is a bit of a headache if you try to shop directly.

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We see this every time Rhode drops something new. The demand is sky-high, and the initial production run sells out in minutes. While the brand is slowly expanding, the US store always gets the most stock and the best prices. I decided I wasn't going to wait months for a local release or pay double the price to a random reseller on Vinted.

My secret to avoiding those massive European reseller markups

When I looked at the prices, the difference was startling. In the US, the Barrier Restore Body Milk is priced reasonably for a high-end formula. However, by the time it reaches European boutique importers or third-party sellers, the price often jumps by 40% or more. Plus, we often have to wait weeks for them to even get stock.

I found that I can actually save money by being my own importer. By using comGateway, I can shop the US store just like I live in New York or LA. This allows me to grab the product at the official retail price the second it drops. I use my tax-free us address provided by the service to avoid US sales tax, which makes the base price even lower than what most Americans pay in states like California.

A quick look at the shipping numbers for the Netherlands

Before I hit the buy button, I always make sure I have an idea of the logistics. If you are planning to grab the Rhode Skin 'The Barrier Restore Body Milk', here is what I have estimated for my recent order to the Netherlands.

I highly recommend using the shipping calculator to see how much it will cost to bring a few bottles over at once. Usually, the price per item drops significantly if you bundle a few things together in one shipment.

My process for using a tax-free US address

The first time I tried this, I was worried it would be complicated, but it is actually quite straightforward. I simply signed up and got a unique suite number at their Oregon warehouse. Since Oregon has 0% sales tax, the Rhode website doesn't add any extra fees at checkout.

If you are curious about the exact step-by-step guide, you can see how it works on their main site. Essentially, Rhode ships my body milk to Oregon, and once it arrives, I get a notification to ship it to my house in the Netherlands. It's the most reliable way I've found for Netherlands delivery especially for brands that haven't set up a full EU distribution center yet. You can find more details about how they handle a ship to Netherlands request on their dedicated destination page.

What we need to know about Dutch import duties

We do have to keep in mind that shipping from outside the EU means dealing with the Belastingdienst. Since 2021, the VAT exemption for low-value goods has been gone, so we should expect to pay Dutch VAT on our US purchases. However, even with the 21% VAT and a small handling fee, I still find it cheaper than buying from resellers who have already baked those costs (plus their profit margin) into a much higher retail price.

I suggest you check out this guide on import duties to understand exactly how the customs tax is calculated. It helps to be prepared so there are no surprises when the courier rings your doorbell in Rotterdam or Amsterdam.

Checking for prohibited items before you ship

One thing I learned the hard way is that not everything can fly. While the Barrier Restore Body Milk is perfectly fine because it is a non-aerosol cream, some other beauty products like perfumes or certain nail polishes are considered flammable. Before you add other US goodies to your cart to maximize your shipping space, take a look at the prohibited items list. This ensures your package doesn't get flagged for restricted goods at the warehouse, which can cause delays. For this Rhode launch, we are in the clear, as it's just a soothing, milky hydration dream in a bottle.