Understanding the Crying Horse Phenomenon in 2026
As we enter early 2026, the global toy and collectible market has been dominated by a single name: 哭哭馬 (Crying Horse). Originally a viral sensation in the United States, this designer toy line—characterized by its uniquely emotive and artistic equine designs—has evolved from a niche meme into a high-value collectible. Recent market data indicates that social media engagement for "Crying Horse" has increased by 300% in the first month of 2026 alone.
The appeal lies in its limited-edition drops and the "blind box" culture that has captivated Gen Z and Millennial collectors in the UK. However, despite the massive demand in London, Manchester, and Birmingham, local availability remains surprisingly low, leading to a surge in international sourcing.
Why UK Collectors are Sourcing from the USA
Market research reveals that 85% of serious collectors in the United Kingdom are now purchasing their 哭哭馬 figures from US-based retailers. There are three primary reasons for this trend:
- Exclusive Releases: Many 2026 special editions are exclusive to US retailers like Target, Walmart, or specialized designer toy boutiques in New York and LA.
- Stock Availability: While UK shelves are often empty, US warehouses maintain a more consistent supply of both new waves and "vaulted" classics.
- Price Competitive Advantage: Even with shipping costs, the base retail price in the US is often 20-30% lower than the marked-up prices found in UK boutique imports.
How to Buy Crying Horse from US Stores
Buying from the US can be tricky because many top retailers do not offer direct international shipping to the UK, or their shipping rates are prohibitively expensive. This is where using a reliable package forwarder becomes essential. By using comGateway, you receive a dedicated US shipping address that you can use at checkout on any US website.
If you are new to this process, we recommend checking out this step-by-step guide on how it works. It simplifies the transition from placing your order at a US store to receiving it at your doorstep in the UK.
Navigating Shipping from the USA to the United Kingdom
When it comes to shipping from USA to United Kingdom, speed and safety are the top priorities for collectors. Crying Horse figures are often delicate, and the original packaging is a vital part of the item's value. Using a professional forwarding service ensures that your items are handled with care and can be consolidated to save on costs.
Before you commit to a purchase, it is wise to use a shipping calculator to estimate shipping cost. This tool allows you to input the dimensions and weight of your 哭哭馬 haul so there are no surprises when the final invoice arrives.
Understanding UK Import Duties and VAT
Sourcing goods from outside the UK means you need to be aware of the 2026 customs regulations. For residents in the United Kingdom, imports are generally subject to VAT (Value Added Tax) and potentially customs duties depending on the total value of the shipment.
| Shipment Value | VAT Applicability | Customs Duty |
|---|---|---|
| Under £135 | 20% VAT usually collected at point of sale | None |
| Over £135 | 20% VAT collected at import | Variable (approx. 0-12%) |
To avoid any delays at the border, you should read more about import duties, GST/VAT, and customs tax on our dedicated blog. Being prepared ensures your Crying Horse collection isn't held up by the authorities.
Maximizing Your Shopping Experience
For the dedicated "Horse Girl" or "Horse Boy" collector who plans on buying every new release in 2026, a standard account might not be enough. You might want to explore Prime membership benefits, which often include discounted shipping rates, longer free storage periods, and priority processing.
If you ever run into issues with a US merchant or have questions about a restricted item, the FAQ and help center are excellent resources for 24/7 support. Sourcing the 哭哭馬 trend doesn't have to be stressful if you have the right logistics partner in your corner.
You might also like: Our guide on navigating 2026 UK customs changes.
