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The 2026 clean beauty shift
The beauty landscape in 2026 has seen a significant move toward high-performance mineral sunscreens. Tower 28 Beauty has remained at the forefront of this movement with their updated "SunnyDays" SPF 30. This reformulation has set a new standard for what consumers expect from a tinted sunscreen, particularly those with sensitive skin. While the original product was already a staple, the 2026 version addresses previous concerns regarding texture and longevity.
Why Korea is obsessed with the new formula
Currently, the most intense buzz for this American brand is coming from the Korean market. The 2026 reformulation features a breakthrough in zinc dispersion technology. This allows the mineral filter to sit more evenly on the skin without the heavy, chalky feeling often associated with physical sunscreens. Korean influencers have highlighted how it integrates perfectly with the "glass skin" aesthetic, providing a dewy finish that lasts throughout the day. Because the formula is specifically designed for problematic or eczema-prone skin, it has become a must-have for those prioritizing skin health alongside aesthetics.
The hidden barrier for Belgian shoppers
Despite the global demand, the 2026 Tower 28 SunnyDays SPF 30 is currently only shipping from US-based retailers. For shoppers in Belgium, this presents a significant challenge. Many popular US beauty retailers, including Sephora and the official Tower 28 site, frequently decline international credit cards or cancel orders that use a known freight forwarder address. This digital wall often prevents Belgian customers from accessing the latest product launches at US prices.
When you try to shop at a US store, you might find that your transaction is automatically flagged. This is a common practice used by retailers to prevent fraud or to enforce regional distribution agreements. For a resident of Brussels or Antwerp, this means the product remains out of reach despite being available online.
How BuyForMe solves the credit card problem
The safest way to guarantee that an order for the new Tower 28 formula isn't cancelled is to use the comGateway "BuyForMe" service. This service acts as a proxy for your shopping needs. Instead of you attempting to use a Belgian credit card that might be blocked, comGateway purchases the item on your behalf using a US domestic payment method.
This effectively eliminates the risk of order cancellation due to payment discrepancies. If a store like Sephora or a major department store is being difficult, the BuyForMe service ensures the transaction goes through smoothly. It is a simple way to shop us store sites that would otherwise be inaccessible. This service is specifically designed for stores that are notorious for blocking international shoppers, making it an essential tool for high-demand beauty releases in 2026.
How it works: A step-by-step guide
The process is straightforward for anyone familiar with online shopping. You provide the details of the Tower 28 SunnyDays shade you want, and the comGateway team handles the purchase. You can find a step-by-step guide on their website to walk you through the initial setup. Once the item is purchased, it is sent to a tax-free us address, saving you from paying unnecessary US sales tax at the point of purchase.
Shipping from the USA to Belgium
Once your Tower 28 order arrives at the warehouse, you can decide when to ship it to Belgium. Using a parcel forwarding service allows you to consolidate multiple purchases into one box, which significantly reduces the overall cost. Before you finalize your shipment, it is wise to use a shipping calculator to estimate shipping cost based on the weight of the SPF bottles and any other items you have purchased.
Because sunscreens are liquids, it is important to review the prohibited items list. While most cosmetics are perfectly safe to ship, checking the restricted goods policy ensures that your package won't face delays at the warehouse or during customs clearance.
Customs and import rules in Belgium
Importing goods into Belgium from outside the European Union involves VAT and potential customs duties. As of 2026, all commercial goods entering Belgium are subject to VAT regardless of their value. When you forward packages, you should be prepared for the local postal service or courier to collect these fees upon delivery.
| Item Type | Origin | Belgian VAT Rate |
|---|---|---|
| Cosmetics/SPF | USA | 21% |
By using a dedicated package forwarding service, you get access to detailed tracking information, which is vital for monitoring your shipment as it passes through Belgian customs. This transparency helps you manage the arrival of your 2026 Tower 28 SunnyDays SPF 30 without any surprises.
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