Summer Fridays Birthday Cake is cheaper to import from the US to the UK

Why UK shoppers choose US stock

The Summer Fridays Lip Butter Balm in Birthday Cake has become a specific target for beauty enthusiasts in the United Kingdom. While the brand has a presence in British retailers, limited edition flavors like Birthday Cake and Iced Coffee often remain exclusive to the US market or sell out within minutes of a restock. In 2026, the demand for these specific variants has led many to use a comGateway address to secure their items directly from US storefronts.

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Securing these items from the source ensures product authenticity and avoids the inflated prices found on secondary marketplaces. When a product is unavailable locally, the most direct route is to use a tax-free US address to facilitate the purchase.

Price comparison: UK vs USA

A single Summer Fridays Lip Butter Balm typically retails for approximately $24 USD. In the UK, when available, the price often sits around £23. While the base price seems comparable, the lack of stock in Britain forces shoppers toward resellers who charge upwards of £45 for the Birthday Cake edition. By purchasing from a US retailer at the standard retail price and using a shipping calculator to estimate the transit cost, shoppers often find the total expenditure is lower than local resale prices.

Shipping estimates for beauty orders

Understanding the physical properties of your package helps in budgeting for international transit. Lip balms are lightweight, which makes them ideal for consolidated shipping.

Bypass store blocks with BuyForMe

Many US beauty retailers, including Sephora and the official Summer Fridays website, frequently decline orders that use international credit cards or known freight forwarding addresses. This creates a barrier for UK residents attempting to buy the Birthday Cake balm. The BuyForMe service resolves this by having a local agent in the US purchase the item on your behalf using a domestic payment method.

This assisted purchase method is the most reliable way to ensure that limited edition drops are successfully secured before they sell out. It eliminates the risk of order cancellations due to regional payment restrictions.

Managing UK import costs

When importing goods into the United Kingdom, it is necessary to account for import duties and VAT. For items valued under £135, customs duties are usually not applied, but VAT is generally collected. Since a single lip balm falls well below this threshold, the primary cost will be the 20% VAT and any potential carrier handling fees. You can find more details on how these charges are calculated in our guide on import tax.

Maximizing savings with memberships

Shoppers who frequently import beauty products or tech from the US can reduce their long-term costs through tiered service levels. Utilizing Prime membership benefits allows for discounted shipping rates and extended storage times. This is particularly useful if you are waiting for multiple US-exclusive beauty drops to arrive at your warehouse before shipping them to the UK as a single package.